I recently started using IFTTT ( IF This Then That ) recipes. There are a lot of different uses for IFTTT and a lot of lists out there of recipes. I'm going to list here a few of the recipes that I personally use to help automate my marketing.
IFTTT allows you to connect two services together so that an action from one service triggers an action at the other service.
For example, you could have an email trigger a tweet, or a Instagram post could trigger a save in your Dropbox account.
IFTTT has more than 200 channels that you can connect. You are going to love the functionality that it provides once you start to use it.
Here are the some IFTTT channels that will be most important to you:
- Facebook (profiles, pages, and groups)
You can make a recipe by linking two of these channels together. There is also a full library of popular recipes on IFTTT that others have already created. You can use the recipes created already or create your own. I would suggest trying a few of the already made recipes before creating your own.
Once you have selected the recipes you will connect them to the channels you have selected. For example if you choose the recipe that will atomically post your Instagram pics to Twitter as a native twitter photo, you will be asked to sign into each social media channel and authorize IFTTT. Don't worry, IFTTT is not going to spam your social media account or creep on your friends.
Once you have your recipes active they will show up in a list. Here you can manually run a recipe or turn it off without deleting it. You can also edit or delete the recipes. Here are a few of my favorite IFTTT recipes to use:
If you post a photo to Instagram, IFTTT will automatically post that photo to Twitter as a native photo. This is important because if you were to just push the photo to Twitter by linking in the Instagram app, the photo will not look as good on Twitter.
If a Twitter user send a tweet containing (whatever you choose) Then add that user to a list. You can choose the search term to be another user, a hashtag, a word, or a combination of words. Twitter lists are a great tool for building a focused marketing list of people that are tweeting about topics related to you and your marketing efforts.
Buffer also created an extensive list of IFTTT recipes you can see here.